Here are some examples of when to use each redirect.Īs noted earlier, 301 redirects are by far the most common. In nearly all situations a permanent 301 will be the answer, but sometimes a 302 just may fit the bill. There are many special cases where you should stand back and consider which redirect to use. Here you are telling the search engines to read and use the content on the new page, but to keep checking the original URL first as it will ultimately be reestablished. Temporary 302 redirects are also as they sound temporary. Using 301 redirects is the most search engine friendly way to redirect traffic and engines, and far out weighs that of various JavaScript and Meta refresh redirects. These redirects tell the search engines that the old location is to be removed from their index and replaced with the new location. They are permanent redirects from an old URL to a new one. To summarize in a few lines, permanent 301 redirects are just as they sound.
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This article will discuss what these redirects do, common and less common uses, implementation, and how to check that you have set them up correctlyġ.) What are these redirects, what do they do? While Permanent 301 Redirects are the most common there are valid situations where either 301’s or 302’s may be the most appropriate. Using the correct redirect, in most cases a permanent 301, is key to helping maintain your existing rankings, whether your site is undergoing a complete face lift, or if you simply want to move a few pages around. While creating these new websites with the sleeker look, and cleaner file structure is a smart move for the future, the risk and complications caused by changing URL’s and the impact this has on search engine rankings is very real. These days, as more and more companies come to the conclusion that their 1990’s built websites with the animated gifs, static backgrounds, and auto-playing midi files have seen their prime, they begin to enter into a world of redesign.